We know what we're doing. By training.
We are not marketing gurus who discovered artificial intelligence. We are technologists who decided to build it for real — with code, method and responsibility.
The market was full of hype. We decided to be the exception.
When generative AI exploded, a flood of "experts" appeared — people who had just learned to use ChatGPT and were already selling courses about the future of work. The problem wasn't that they taught. It was that they taught without knowing what they were doing.
SINOON was born from the opposite: technologists with real training, who were building systems before AI became a trend. People who know the difference between a real agent and a prompt pasted into a tool. Who know the limits of the models and don't sell miracles.
Here, AI isn't a promise. It's engineering.
Christian Ricardo Alves
Founder · Software Engineer
An engineer by training and the founder of SINOON. He has been building systems, agents and automations for years — since before AI was a fad. Unlike people who learned AI from tutorials, Christian comes from engineering: he understands how the models work on the inside and turns that into practical applications for non-technical teams.
He uses AI in real production every day to run his own business. What he brings to clients isn't textbook theory, it's the method he uses to scale operations, with the technical depth of someone who masters the technology.
We bring AI inside your company. In person.
Teaching AI in a room full of real teams, with hard questions and use cases that aren't on the slides, takes people who know what they're talking about. There's no faking it.
We run corporate workshops and training with technology, product, operations and leadership teams. From a maturity assessment to hands-on application with the right tools for the business.
- ✓Training adapted to the team's technical level
- ✓Real use cases from the company's industry
- ✓From concept to working prototype in one day
- ✓Exclusive material and post-event support
What SINOON is. What SINOON isn't.
Clarity about what we stand for and what we refuse.
- ✓Technologists by training — not opportunistic self-starters
- ✓Real code. Systems that run in production
- ✓Technical depth from people who actually built things
- ✓Honesty about what AI solves and what it doesn't
- ✕Marketing gurus who discovered AI yesterday
- ✕Promises to automate everything in 7 days
- ✕Hype with no substance and no code behind it
- ✕Generic content recycled from other creators
See what SINOON builds
Explore our services or talk to the team to find out what makes sense for your company.